Here’s a great tip from Christoper Knight of Ezine-Tips on how to get maximum ROI out of the Welcome message you (should) send to new subscribers to your e-newsletter or ezine. He readily admits that it’s obvious: introduce yourself to your readers and then ask them to respond (by hitting Reply) to tell you a bit more about themselves. 42% of his new subscribers are writing him short notes, he says, to introduce themselves and say hi. Not bad for a quick route to the personal connection you’d like to make with each new prospect, huh?! (I’m going to add this to the WordBiz Report Welcome message.)