A useful tidbit that came out of our well-attended session on Corporate & CEO blogging at BlogWorld Expo last week was this: one of two top execs at Southwest Airlines (in PR and communications) reviews each entry before it goes live on the popular Nuts About Southwest blog.
Inside the underbelly of corporate blogging
Southwest’s Brian Lusk (Blog Boy) says they can get turnaround in a matter of hours if it’s urgent. Otherwise, explained Paula Berg (Southwest’s Blog Girl), they maintain an editorial calendar and try and have a bunch of posts lined up in advance – to give the execs more time for review.
From my experience, this isn’t an unusual system. Just goes to show there is plenty of protocol and process in the underbelly of corporate blogging.
Thanks to my fab panel for a really informative session. Thanks to Simon Chen, Nancy Arter, The Scratching Post and Fiat Lux for blogging it.
Who’s in the photo?
First row left to right: Jenny Cisney of Kodak; Paula Berg of Southwest; Debbie Weil; John Earnhardt of Cisco. Back row: Pete Johnson of HP and Brian Lusk of Southwest.