A useful tidbit that came out of our well-attended session on Corporate & CEO blogging at BlogWorld Expo last week was this: one of two top execs at Southwest Airlines (in PR and communications) reviews each entry before it goes live on the popular Nuts About Southwest blog.
Inside the underbelly of corporate blogging
Southwest’s Brian Lusk (Blog Boy) says they can get turnaround in a matter of hours if it’s urgent. Otherwise, explained Paula Berg (Southwest’s Blog Girl), they maintain an editorial calendar and try and have a bunch of posts lined up in advance – to give the execs more time for review.
From my experience, this isn’t an unusual system. Just goes to show there is plenty of protocol and process in the underbelly of corporate blogging.
Who’s in the photo?