Was just checking out Wells Fargo’s new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it’s the “lowdown” on all things related to student loans and financing higher education.
Great idea; lame name
Why not just call it The Student Loan Resource Center? In other words, *the* place to go online to get all sorts of information and stories about the confusing maze of student loans and scholarships.
I’m scheduled to speak to Ed Terpening, a member of Wells Fargo’s Enterprise Blogging Team (as they call it), later this week to get an update on both of the bank’s blogs. The first is Guided by History. It was launched in March ’06 to commemorate the 100th anniversary of San Francisco’s 1906 Earthquake & Fire.
They’ve gracefully migrated it to be a blog about community preparedness and response to natural disasters.
More later after I get the, er, lowdown from Ed.
Wells Fargo launches second blog (questions whether the topic is too boring; I disagree.)