How to Write a Great Corporate Blog

Kudos to the Personal Branding Global Telesummit marking the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. I led a session on How to Write a Great Business Blog and was one of dozens of speakers who donated their time. The Washington Post covered the event in a short article: Your Brandwidth. Reporter Vickie Elmer quoted me as follows:

“If you can write a consistently interesting and informative blog, you brand yourself as someone worth listening to, worth doing business with, worth hiring,” [Debbie Weil] said.

Weil, author of The Corporate Blogging Book, said her publisher contacted her after reading her blog. Blogs help folks “get found.” She said, “It's a way to control your digital identity.” That's a growing part of your brand.
The Washington Post (Nov. 8, 2007)

China Blogging Tour – October 2007

beijing_forbiddenstarbucks_101807.jpg l recently returned from Beijing and Shanghai where I spoke at various events about CEO & corporate blogging. Edelman PR sponsored my book tour to mark the publication in Mandarin Chinese of The Corporate Blogging Book. It was a mind-blowing experience. See videos, photos and blog of my China Blogging Tour黛碧薇 

How & why to add video to your blog

youtube_mini.jpgGet step-by-step instructions. Your blog will soon be sooo 2006 if it's not multimedia. Continue reading…

Have you RSS'd yourself?

RSS_feed-icon-48x48.gifThis is not an exercise in vanity. It's your no-cost, real-time way of monitoring the blogosphere and then engaging where appropriate. Continue reading…

Ya gotta have an avatar

second_life.jpgA what, you ask? An avatar, the cartoon version of yourself that wanders around in a virtual reality environment like Second Life. Trust me. This will soon be very big. Continue reading…

Marketers beware: folks are unhooking from their computers

A quick prognostication for 2007: With wifi becoming ubiquitous, we'll be getting much more information via our cell phones and PDAs. Format your HTML newsletter to be read on a Treo. Write concise, compelling titles for your blog posts. That's what people see when reading RSS feeds on a handheld device. 

Do you need a CEO Blogging Coach?

Bill Gates does. Get the scoop…