How to Write a Great Corporate Blog
Kudos to the Personal Branding Global Telesummit marking the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. I led a session on How to Write a Great Business Blog and was one of dozens of speakers who donated their time. The Washington Post covered the event in a short article: Your Brandwidth. Reporter Vickie Elmer quoted me as follows:
“If you can write a consistently interesting and informative blog, you brand yourself as someone worth listening to, worth doing business with, worth hiring,” [Debbie Weil] said.
Weil, author of The Corporate Blogging Book, said her publisher contacted her after reading her blog. Blogs help folks “get found.” She said, “It's a way to control your digital identity.” That's a growing part of your brand.
– The Washington Post (Nov. 8, 2007)
China Blogging Tour – October 2007
l recently returned from Beijing and Shanghai where I spoke at various events about CEO & corporate blogging. Edelman PR sponsored my book tour to mark the publication in Mandarin Chinese of The Corporate Blogging Book. It was a mind-blowing experience. See videos, photos and blog of my China Blogging Tour. 黛碧薇
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Get step-by-step instructions. Your blog will soon be sooo 2006 if it's not multimedia. Continue reading…
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Ya gotta have an avatar
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Marketers beware: folks are unhooking from their computers
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Do you need a CEO Blogging Coach?
Bill Gates does. Get the scoop…