How to Write a Great Business Blog

byw_imspeaking120sq.jpgJoin me at the round-the-clock Personal Branding Global Telesummit on Thursday Nov. 8, 2007 to mark the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. This 12-hour teleconference is FREE and you can dial in from anywhere. Choose from dozens of sessions on topics related to personal branding. (Mine is How to Write a Great Business Blog.)

Speakers include William Arruda, Nina Burokas, Krishna De, Kirsten Dixson, John Jantsch, David Meerman Scott, Guy Kawasaki, Andy Sernovitz and many others. All are donating their time, BTW, and 100,000 participants are expected. Each is being asked to make a donation to Kiva, a microfinance organization. Register here [look for little box on right-hand side] to get the dial-in number.

Special Offer – US $47 value

I'm offering a great freebie in conjunction with the event. One of my favorite chapters in The Corporate Blogging Book is Chapter 7 (“Top Ten Tips to Write an Effective Business Blog”). Buy my book on Amazon (or UK edition; or in Mandarin Chinese). Then email your Amazon receipt to me at debbie.weil(at) I'll send you gratis the downloadable audio recording of my one-hour teleconference on Writing a Great Corporate Blog (value US $47.00).

China Blogging Tour – October 2007

beijing_forbiddenstarbucks_101807.jpg l recently returned from Beijing and Shanghai where I spoke at various events about CEO & corporate blogging. Edelman PR sponsored my book tour to mark the publication in Mandarin Chinese of The Corporate Blogging Book. It was a mind-blowing experience. See videos, photos and blog of my China Blogging Tour黛碧薇 

How & why to add video to your blog

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Have you RSS'd yourself?

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Ya gotta have an avatar

second_life.jpgA what, you ask? An avatar, the cartoon version of yourself that wanders around in a virtual reality environment like Second Life. Trust me. This will soon be very big. Continue reading…

Marketers beware: folks are unhooking from their computers

A quick prognostication for 2007: With wifi becoming ubiquitous, we'll be getting much more information via our cell phones and PDAs. Format your HTML newsletter to be read on a Treo. Write concise, compelling titles for your blog posts. That's what people see when reading RSS feeds on a handheld device. 

Do you need a CEO Blogging Coach?

Bill Gates does. Get the scoop…