Where to park that useful tidbit… in your blog!

I spoke to a great group today, Washington Women in PR, on the topic of Blogs, RSS and PR. One of the questions hit a note I’ve heard many times. “I’m a small business and overwhelmed with responsibilities. How can I add a blog to my list of yet-another-thing I have to do?” Quick answer: one way to think about your blog is a “place” to park information or news you find interesting, valuable, worth remembering, etc. And here’s a little secret. If you’re too busy to write a polished blog post, just dump the URL or snippet of info into your blog interface and save it in Draft mode. When you’ve got 10 or 15 minutes, go back and turn it into a short paragraph. Hit Publish and voila you’ve got another blog entry. I do it all the time.