Intriguing riff by Seth Godin on two types of writing: for friends or colleagues (who know you and, presumably, your subject matter) vs. for strangers (i.e. those nice folks who take the time to read your blog). Cut the “inside baseball” stuff when you’re writing for strangers, he says. Make it shorter. Use images. Do it gradually.

This is so true… And yet can be hard to do.

I’m thinking about this kind of writing all the time these days. Because I’m writing a book about business blogging for those NOT in the know. The uncool, non-techie types who are not early adopters. But who are smart folks nonetheless.