E-newsletters are still a great tool for communicating with your customers. But you gotta know how to do it right. You might want to check out my E-newsletter Starter Kit if you plan to take a thinking break over the next few weeks. (Bill Gates disappears annually for his Think Week.) Grab a fresh pad of paper and stack up a pile of reading as you consider new strategies and tactics for 2007. Put an e-newsletter – or a blog-a-zine (combination e-newsletter and blog) on your list.
