Another great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors). We talked about the growing phenomenon of CEO blogs and what – or whether – to post in a crisis.
Specifically, we zeroed in on JetBlue‘s David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn’t posted a word to his blog in almost three weeks.
I asked Zane a bunch of questions: what is the responsibility – if any – of a top exec to communicate to customers, the media and other stakeholders through an established blog? Is it too much to ask in the middle of a firestorm? Or is it the obvious thing to do?
We also talked about radio vs. podcasts vs. online video. And Zane offered up his Top Three Tips for Blogging (with which I heartily concur):
1. Start blogging today (forget the nine-month project plan; you don’t need it).
2. Blog three times a week.
3. Be honest.
Link to libsyn blog