eMarketer’s recently released report The Blogosphere: Colliding With Social and Mainstream Media is intriguing. There are two key points: first, the number of blog readers continues to rise appreciably, while the number of blog writers continues to grow, but very slowly. Makes perfect sense. Many of those self-expressive bloggers are, instead, putting their words down on Facebook pages and in bullet-like Tweets. And why not. I’m

We'd like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant - or at least useful - pronouncements. Maybe not. Chris Baggott of Compendium Blogware thinks otherwise. It's his hypothesis that most traffic to corporate blogs consists of first-time visitors who are searching for information. Full stop. Think about that. If that is

I'm trying out the free PollDaddy with a simple question: Are You Twittering? You can take the same poll on LinkedIn if you'd prefer.

Update: this poll has been much more popular on LinkedIn. Click Continue Reading below for screenshots of the results (over 200 folks have answered).

According to Gartner's just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It's been a slow steady climb since 2005, as I've noted here (in August 2005, when I was writing my book) and here (in 2008). This is one of those charts that's fun to flash during a presentation to illlustrate what's hot and what's not. If I were

Ignore the offcolor language and a few of the references if they offend you. The shock value of the numbers and stats is why this works. Tells a story and does it well. Best thing I've seen that explains why you should care about social media. (Terrific) slides are by Marta Kagan.

Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.

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