by Debbie Weil | Dec 23, 2009 | Corporate Blogging, Stats & Studies, Uncategorized
We’d like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant – or at least useful – pronouncements. Maybe not. Chris Baggott of Compendium...
by Debbie Weil | Sep 2, 2009 | Stats & Studies, Twitter, Uncategorized
I’m trying out the free PollDaddy with a simple question: Are You Twittering? You can take the same poll on LinkedIn if you’d prefer. Update: this poll has been much more popular on LinkedIn. See a screenshot below of the latest results (179 responses as...
by Debbie Weil | Aug 13, 2009 | Corporate Blogging, Stats & Studies, Uncategorized
According to Gartner’s just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It’s been a slow steady climb since 2005, as I’ve noted here...
by Debbie Weil | Aug 9, 2009 | Social Media, Stats & Studies, Uncategorized
Ignore the offcolor language and a few of the references if they offend you. The shock value of the numbers and stats is why this works. Tells a story and does it well. Best thing I’ve seen that explains why you should care about social media. (Terrific) slides...
by Debbie Weil | May 29, 2009 | Books, Stats & Studies, Uncategorized
Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable “content” and sell without (being too obvious about) selling. Note the link to the $749 report...
by Debbie Weil | May 28, 2009 | Corporate Blogging, Social Media, Stats & Studies, Uncategorized
Illustration (and caption) below by the talented Ming Zhuang at Medill’s Graduate School of Journalism. On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. One that enables us to consume...
