What’s Wrong With Faking Authenticity? It Doesn’t Work
Authenticity, as I’ve written countless times, is the key ingredient of successful blogging, Twittering and other forms of social networking. It’s also key to a successful e-newsletter. Authenticity means being genuine, trustworthy and credible…
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Redux: Authentic Vs. Candid
Another blast from the past: originally published on July 25, 2003. Interestingly, copywriter Michael Fortin said the same thing recently in a post titled: Don’t Be Transparent, Be Authentic Instead.
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In the 2nd anniversary issue of my…
Sweets and Tweets: Crowdsourcing Almost Everything (July 9, 2009)
Sweets and Tweets: Free Cupcakes, Social Media and Crowdsourcing Almost Everything
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Update: SOLD OUT! You can now follow us on Twitter at @SweetsandTweets. The next Sweets and Tweets is Thursday July 9, 2009 at Baked & Wired in Georgetown. Genius Rocket is sponsoring. Venture capitalist, entrepreneur and politico Mark…
Sweets and Tweets! Free Cupcakes and Social Media
Forrester’s Groundswell Creates a Social Technographic Profile Widget
Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable “content” and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.
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read moreRe the FTC and Bloggers: It’s a Brave New World But Old Rules of Disclosure Still Apply
Illustration (and caption) below by the talented Ming Zhuang at Medill’s Graduate School of Journalism.
On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. One that enables us…
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Redux: Have You Googled Yourself Lately?
I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.
Posted May 19, 2004: “Google yourself.” That’s…
read moreMember of SmartBrief on Social Media Advisory Board
Why FriendFeed Is the New Must-Have For Your Social Media Toolbox
It’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed (I’ve noticed a significant uptick in new followers) and it’s looking like the new “it” tool in the social media toolbox.
Here’s why:
1.… read more
Excellence in Corporate Blogging for Media Relations Summit
Named DC Top 100 Tech Titan
The Inside Skinny on Washington D.C.‘s Top 100 Tech Titans
The who’s who – and how – of D.C.’s Top 100 Techies is all the buzz in the local tech community: who’s on the list, who’s not, how wide and/or deep the list is, etc. I was delighted to…
It’s not a pandemic yet but you wouldn’t know it from the exponentially growing number of tweets about