Catching the Cherry Blossoms Before They Peak

It’s too easy to fall into the trap of, “I don’t have time to write a full-fledged blog post so I’ll put it off til later.” Twitter, with its 140-character limit, beckons seductively as the shorthand for blogging. So I thought I’d put up some pics I took over the…

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What Is a Badge and Why Do You Need One?

Updated March 2, 2009 with example of Girl Scouts’ digital badge below.

Someone asked me recently, “What’s a badge and how is it different from a logo”?

Here’s a quick answer that may be useful if you’re just getting into social media marketing. In a nutshell, a badge is a…

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