Authenticity, as I’ve written countless times, is the key ingredient of successful blogging, Twittering and other forms of social networking. It’s also key to a successful e-newsletter. Authenticity means being genuine, trustworthy and credible…read more
It’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed (I’ve noticed a significant uptick in new followers) and it’s looking like the new “it” tool in the social media toolbox.