by Debbie Weil | Jun 14, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized
Article in yesterday’s San Francisco Chronicle talks about the evolving phenomenon of corporate blogging guidelines. As always, the key is to “be smart.” Yahoo has just published its blogging guidelines, available for download here (3-page PDF). The...
by Debbie Weil | Jun 14, 2005 | Stuff, Uncategorized
The Electronic Frontier Foundation has published a Legal Guide for Bloggers that looks to be a useful resource. The EFF calls it a “basic roadmap to legal issues you may confront as a blogger.” (And reminds us that the guide is not a substitute for legal...
by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing
From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...
by Debbie Weil | Jun 2, 2005 | CEO Bloggers, In the News, Stuff, Uncategorized
It’s official! I’ve just closed a deal with Penguin Portfolio to write a book about corporate blogging. Pub date is 2006. Penguin is the publisher of Seth Godin’s books, including Purple Cow and his new All Marketers Are Liars. As well as some other...
by Debbie Weil | Jun 2, 2005 | In the News, Stuff, Uncategorized
If you’re restless in your cubicle or your corner office, start dreaming about a new career as a… Chief Blogger. Or maybe you’d like to hire one for your company. The Wall Street Journal profiles Stonyfield Farms’ Chief Blogger Christine...
by Debbie Weil | May 16, 2005 | Stuff, Uncategorized
Spelled out here in an article by Neville Hobson in today’s Web Pro News. Which points to IBMer James Snell’s blog where he has posted the IBM guidelines. He notes that IBM today posted on its intranet an exhortation to its 320,000+ employees to consider...
