by Debbie Weil | Jul 9, 2010 | Case Studies, Social Media, Uncategorized
I’ve started blogging for the Huffington Post. Here’s how my first piece starts: The only thing bigger than the oil spill in the Gulf of Mexico is the size of BP’s public relations disaster. Just as BP can’t control the oil spill as it seeps...
by Debbie Weil | May 11, 2010 | Case Studies, Social Media, Uncategorized
Had the pleasure of a brief chat with Chinese media and Internet professor Qin Lu about the state of social media in both the U.S. and China. We met for a quick coffee at Baked and Wired yesterday after her trip to the FCC to learn about the National Broadband Plan...
by Debbie Weil | Dec 30, 2009 | Case Studies, Corporate Blogging, Uncategorized
Paula Berg, Southwest Airlines’ original Blogger Girl, is leaving her position to move to the mountains of Boulder, CO. She kindly agreed to a quick Q & A via email to update us on what she learned at Southwest. Full disclosure: I’ve met Paula F2F...
by Debbie Weil | Sep 24, 2008 | Case Studies, Corporate Blogging, Uncategorized
No surprise: corporate bloggers are the smallest piece of the blogging pie, according to Technorati’s just released State of the Blogosphere 2008. Only 12 percent of bloggers self-identify as “corporate,” meaning they blog in an official capacity for...
by Debbie Weil | Sep 4, 2008 | Case Studies, Corporate Blogging, Uncategorized
Corporate blogs are one way social media is being used strategically by companies and organizations. Think of a blog as the hub of the wheel, the home base of your social media strategy. From your blog, you link to your Twitter stream, your Facebook fan page, your...
by Debbie Weil | Mar 14, 2008 | Case Studies, Social Media, Stuff, Uncategorized
I prepared this case study on Southwest Airlines corporate blog for a lecture I’m giving tomorrow to a group of MBA students at Fairleigh Dickinson University. This group has a special interest in Corporate & Organizational Communications. What other...
