by Debbie Weil | Jul 1, 2005 | Case Studies, In the News, Uncategorized, Writing
A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to “all the hype.” Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search...
by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing
From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...
by Debbie Weil | Jun 7, 2005 | Case Studies, Uncategorized
I’m looking for off-the-beaten-track anecdotes about effective – or ineffective (i.e. big blooper) – corporate blogs. Got one? Submit it below. Be sure to tell me why you think it’s significant and should be included in the book. Here are a...
by Debbie Weil | Jun 5, 2005 | Case Studies, Fortune 500 Blogs, Uncategorized
Big pharma GlaxoSmithKline is blogging in French. More later on the content of the blog after I get a chance to read it more closely. GSK’s Director of public affairs is coordinating the blog with the chairman. Thanks to Fredrik Wackå and Steve Rubel for the...
by Debbie Weil | May 20, 2005 | Case Studies, In the News, Uncategorized
First it was Kryptonite’s U-shaped bike locks (you can pick them with a bic pen). Now it’s Kensington’s laptop locking gizmo (you just need scissors, duct tape and a toilet paper). The buzz is all over the blogosphere (thanks to Six Apart’s EVP...
by Debbie Weil | Apr 22, 2005 | Case Studies, Fortune 500 Blogs, New New Things, Stuff, Uncategorized
Blogs Will Change Your Business says the lastest issue of BusinessWeek. A great read (written in chronological blog format) with good resources and links. Don’t miss the sidebars: 6 Tips for Corporate Bloggers, Blogging: A Primer, and Stonyfield...
