It’s niche marketing, stupid

Great post by Paul Chaney in response to THE BusinessWeek blog article (as it’s being referred to). Mass marketing is out; niche marketing (or one-to-one) is in. As BW puts it: “”Blogs could end up providing the perfect response to mass media’s...

Delirious with del.icio.us

Never should have gotten started with this today… it’s totally addictive. Click on this link http://del.icio.us/wordbiz and you’ll see the beginnings of my social bookmarking (which is part of the social networking phenomenon). Sarah Lewis turned me...