by Debbie Weil | Jan 13, 2005 | Free Downloads, Uncategorized
MarketingSherpa just released their annual “Wisdom Report.” It’s a 46-page PDF and a free download. Good section on pages 33 – 35 on PR & blogging. B.L. Ochman writes about how blogs have an almost magical ability to get high search engine...
by Debbie Weil | Jan 10, 2005 | Free Downloads, Uncategorized
My quick guide to the “what, why & how of business blogging” went live moments ago on Seth Godin’s ChangeThis site. Download my “Beginner’s Guide to Business Blogging” as one of the new manifestos. It’s FREE… until...
by Debbie Weil | Dec 14, 2004 | Free Downloads, Uncategorized
This is a nifty 17-page PDF with tons of stats in it about the current state of email marketing: click-throughs, landing pages, corporate filtering, etc. A great teaser for the complete version of MarketingSherpa’s 2005 Email Marketing Metrics Guide.
by Debbie Weil | Dec 7, 2004 | Free Downloads, Uncategorized
Thanks to Dee Rambeau for a pointer to a 21-page PDF report from Morgan Stanley’s Mary Meeker and Brian Pitz on why “next generation content” (as they call it) will “gain usage / revenue traction in 2005.” Ahh, the business case for...
by Debbie Weil | Nov 17, 2004 | Free Downloads, Uncategorized
Free download from Seth Godin’s intriguing Change This site, a repository of sorts for free manifestos on engaging topics. Go grab it (it’s free through Dec. 1, 2004). But be sure you’ve got enough ink in your printer. The Bootstrapper’s Bible:...
by Debbie Weil | Nov 8, 2004 | Free Downloads, Uncategorized
Grab a copy of the Beginner’s Guide to Corporate Blogging by CorporateBlogging’s Fredrik Wackå. This is a well-organized, well-written 16-page PDF. I like his notion of the “six types of corporate blogs.” CEO thought leadership blogs fall...
