by Debbie Weil | May 20, 2005 | Free Downloads, Uncategorized, Writing
Run don’t walk to Nick Usborne’s Excess Voice site to grab your free copy of his new e-book, Writing for the Web: 7 Challenges Every Writer and Copywriter Faces. It’s 35 pages and nicely illustrated with screenshots. And of course written in...
by Debbie Weil | May 4, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized, Writing
Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...
by Debbie Weil | Apr 21, 2005 | Free Downloads, Marketing, ROI, Uncategorized
Hurry on over to DoubleClick’s (free) knowledge center. If you haven’t already seen it, you can download the Q4 2004 Email Trend Report released in March 2005. Highlight: the average open rate for HTML emails continues to decline. It’s now 32.6%. In...
by Debbie Weil | Feb 15, 2005 | Free Downloads, Uncategorized
Tom Peters has nailed it when it comes to selling his value/expertise with FREE stuff. Poke around his Web site (it’s built on blog software) and you’ll be amazed at how much content is free. It’s awfully clever if you think about it. Peters is...
by Debbie Weil | Feb 11, 2005 | Free Downloads, Uncategorized
Surprisingly not-out-of-date is James Horton’s 9-page PDF, “Marketing and Blogs: What Works” (apparently written in 2003). Download it free here. Among his key points… There are three ways to approach blogs as a marketing strategy: “Write...
by Debbie Weil | Jan 28, 2005 | Events, Free Downloads, Uncategorized
I decided to cover the Jan 24 – 25 conference in Seattle in my other blog, BlogWrite. You can read about it here and here and here. It was a great event. And a kick to get to meet and chat with Microsoft’s “chief blogger” Robert Scoble. In...
