Bob Bly is bored with blogging…

Yup. After only one week. Bob Bly (he’s a highly respected B2B copywriter) emailed me this morning: “Deb, A full week in the blogosphere … already bored with the whole thing … tell me again why you like this? How much time per week do you spend...

Bob Bly is blogging!

Take a look at B2B copywriter Bob Bly’s new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of...

FUN WITH EXCEL?

Am I the only person who’s obsessed with mastering spreadsheets? I’m planning an audio seminar next week that will show beginner-level Excel users step-by-step what’s behind a spreadsheet model for online conversion. Folks are not exactly signing up...