UNDERSTANDING ONLINE CONVERSION

Forget the words Excel and spreadsheet… forget I ever mentioned them! Thursday’s teleseminar (i.e. audio conference) is about online conversion and why it’s the key metric behind any successful Web site. We’ll show you the numbers and...

DOES YOUR E-NEWSLETTER SELL?

I did a great interview with Joan Stewart, aka The Publicity Hound, in which she reveals the formula behind an e-newsletter that consistently SELLS your products or services. Read it here. Here’s Part I of my article: Adding up the 3 C’s (Content,...

WHAT YOU NEED TO KNOW ABOUT CAN-SPAM

Lots. Exactly how this new law will affect legitimate e-newsletter publishers is not entirely clear. Tune in to a JIT (just in time) teleseminar to learn what changes you may need to make in your From and Subject lines, your sign-up process, your unsubscribes,...