by Debbie Weil | Jul 14, 2005 | CEO Bloggers, Events, New New Things, Uncategorized, Writing
Some 125 advocacy, PR, trade association and government affairs types packed into the hall of the U.S. Chamber of Commerce in D.C. yesterday for Blogging 101 for K Street. Impressive turnout! I shared a panel with Ken Deutsch, executive VP of Issue Dynamics, Inc. and...
by Debbie Weil | Jul 12, 2005 | In the News, Marketing, New New Things, Uncategorized
The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they’re calling a new set of standards to measure the impact – and ROI – of word-of-mouth marketing. Download WOMMA’s 12-page PDF here. It explains measurement terms...
by Debbie Weil | Jun 3, 2005 | In the News, New New Things, Uncategorized
Fortune 500 companies may be quicker to adopt RSS (i.e. news feeds delivered to your inbox. your desktop or your PDA) than individuals, according to Business 2.0. As an example, RSS feeds are ideally suited to alert system administrators when a server is down. Thanks...
by Debbie Weil | May 16, 2005 | New New Things, Stuff, Uncategorized
For those who have yet to hop on to the RSS (Really Simple Syndication) bandwagon, the effort can seem more like a confusing leap than a few easy mouse clicks. Easy-to-grasp definition of RSSHere is an easy-to-grasp definition of RSS, courtesy of Anil Dash, a VP of...
by Debbie Weil | May 10, 2005 | CEO Bloggers, New New Things, Uncategorized, Writing
Front-page article in today’s USA Today (I’m quoted!) says CEOs refuse to get tangled up in messy blogs. Steve Rubel makes two points about the story: 1. It can be more effective to have a lower-level employee blog “from the gut” of a company...
by Debbie Weil | May 4, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized, Writing
Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...
