A CEO blogging guide

Steven Streight has written a blogging guide for CEOs. It’s got some good stuff in it. A few of his key points: – CEOs like to control things (they can control everything about their blog) – CEOs like to delegate (they can find smart employees or...

Pete Blackshaw on CGM, the future of what’s advertising & what’s not, transparency, credibility… a

Just got off a pre-recorded interview with Pete Blackshaw for my new Internet radio show on VoiceAmerica (TM) Business: The Corporate Blogging Show. This edition airs next Tuesday (Dec. 5, 2006) at 12 noon Pacific in the regular timeslot. Pete is CMO of Nielsen...