by Debbie Weil | Jun 12, 2006 | CEO Bloggers, Uncategorized
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers. Repeat after me: it’s not about your widgets. Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested...
by Debbie Weil | Jun 12, 2006 | Marketing, Stuff, Uncategorized
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers. Hint: it’s not about your widgets Unless you’re GM and sell cars, your widgets themselves are rarely a good topic for your blog.
by Debbie Weil | Jun 12, 2006 | Marketing, ROI, Uncategorized
We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,”Mom-fluentials issue warnings and make recommendations [about...
by Debbie Weil | Jun 5, 2006 | ROI, Uncategorized
Forrester analyst Charlene Li writes today that “it’s not about the math” and says she wishes she hadn’t tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who...
by Debbie Weil | Jun 5, 2006 | Events, Marketing, Uncategorized
It’s hard to keep up with the folks at WOMMA (Word-of-Mouth Marketing Association). A blizzard of announcements, blog posts and e-newsletters is coming out of their Chicago headquarters in preparation for WOMBAT-2 (Word of Mouth Basic Training) to be held in San...
by Debbie Weil | Jun 5, 2006 | Speaking, Uncategorized
I’m moderating a Great Corporate Blogs panel featuring Pinny Gniwisch, VP, Marketing, Ice.com and Marc Schiller, CEO, Electric Artists at WOMMA’s 2nd mega WOMBAT-2 (Word of Mouth Basic Training). Location: Hilton San Francisco Time: Wednesday June 21, 2006...
