by Debbie Weil | Oct 21, 2004 | Events, Uncategorized
A wrap-up of this week’s B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It’s a downloadable...
by Debbie Weil | Oct 21, 2004 | Events, Uncategorized
Here are 13 more gems from Sherpa’s B2B Lead Gen Summit held in DC this week. Read the first eight gems here. #9 Revising or re-launching your site anytime soon? According to Future Now’s Jeff Eisenberg, you should write EVERY WORD of copy for your new...
by Debbie Weil | Oct 20, 2004 | Events, Uncategorized
Wow… I’m jazzed up after two days at MarketingSherpa’s B2B Lead Gen Summit here in Washington DC. It’s one of those conferences where you can’t take notes fast enough to get down the nuggets you want to remember. Great speakers. I’m...
by Debbie Weil | Oct 19, 2004 | Stuff, Uncategorized
This is really cool. It’s a trick for getting a business blog listed in the search engines. Don Crowther and I will reveal it tomorrow during BlogWrite, our 75-minute teleseminar on how to maximize the results you can get out of a corporate blog while minimizing...
by Debbie Weil | Oct 18, 2004 | Stuff, Uncategorized
That’s according to a survey conducted through WordBiz Report (delivered to 13,000-plus subscribers). In addition, 45% of respondents say they are unsure of what to write about. 18% question if the content needs to be edited or pre-approved. 15% wonder who would...
by Debbie Weil | Oct 15, 2004 | Marketing, Uncategorized
Chris Knight of Ezine-Tips is offering a free download of what he calls his “Top (70) One-Liners For Improving Your Email Deliverability.” They’re pretty straightforward but useful nonetheless. I don’t agree with every one of them. #37 is to...
