by Debbie Weil | May 27, 2004 | Stuff, Uncategorized
That’s the subtext of the WordBiz Blogging Seminar in Washington DC on June 30, 2004. Think blogs are a fad? That they have to be “cool”? Think again… Join me at a half-day seminar and I’ll convince you otherwise. A blog may be the...
by Debbie Weil | May 24, 2004 | Uncategorized, Writing
That’s Bill Myers’ Tip of the Week. He writes, “… if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy.” And yet… tests show...
by Debbie Weil | May 20, 2004 | Marketing, Uncategorized
In your HTML e-newsletter, that is. That’s the subject of a mini column I wrote for today’s issue of BtoB E-mail Marketer Insight. Sounds counter intuitive but it’s really not. By limiting the number of hypertext links, you narrow down your...
by Debbie Weil | May 19, 2004 | In the News, Uncategorized
Google yourself… That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: “Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful...
by Debbie Weil | May 14, 2004 | Marketing, Uncategorized
OK, sounds trivial. But there’s an art to including all the right info in order to comply with CAN-Spam AND to make your newsletter as reader-friendly as possible. Great Ezine-Tips article today by Christopher Knight on How to properly format your ezine...
by Debbie Weil | May 13, 2004 | Stuff, Uncategorized
MarketingSherpa is running a contest for best blog on the topics of marketing, advertising, PR or small business. Fun idea. Five sensible criteria: 1. personality; 2. usefulness; 3. writing style; 4. usability & design; 5. would you revisit? Vote here.
