by Debbie Weil | Mar 16, 2004 | Uncategorized, Writing
Find out here. Just upload a Word document or enter a URL and find out if an 8th or 9th grader could make sense of your prose. Too complex, and your words won’t be effective.
by Debbie Weil | Mar 12, 2004 | Uncategorized, Writing
Nick Usborne is one of the sharpest guys around when it comes to online copywriting. Fun to see him again in person today at an all-day workshop here in Washington DC on this topic (produced by uie.com). And gratifying also to see that nearly 60 people are willing to...
by Debbie Weil | Mar 11, 2004 | Marketing, Uncategorized
Maybe not the most burning question… but worth asking. In a WordBiz survey last week that got over 250 responses, 58% called it an e-newsletter. 23% say ezine. Bob Bly, who publishes The Direct Response Letter, calls it an ezine. No particular reason, he told...
by Debbie Weil | Mar 11, 2004 | Marketing, Uncategorized
Wheh I surveyed the 13,000+ readers of WordBiz Report recently on whether they regularly included a quotation in their e-newsletter or ezine, the answer was a resounding NO. 77% said no; 12% said yes. But when I interviewed well-known B2B copywriter Bob Bly today for...
by Debbie Weil | Mar 10, 2004 | In the News, Uncategorized
Just ran across a great resource if you’re looking for a listing of online training events: webinars, teleseminars, teleclasses, online workshops, distance learning etc. Related to business, technology or “other” (including Princess Cruises). Check...
by Debbie Weil | Mar 5, 2004 | In the News, Uncategorized
I just ran across a great acronym… OPEM. Can you guess what it stands for? Other People’s E-Mail. It comes from B2B government marketing expert (and Washington D.C. colleague) Mark Amtower, who says: “When other respected people endorse you, your...
