CONTENT IS FOR EVERYBODY

by | Mar 3, 2004 | In the News, Uncategorized

Content is still king. It’s also queen, prince, princess and every underling you can imagine. That’s according to a report released this week by Pew: Content Creation Online. According to the new study, 44% of U.S. Internet users have posted “their...

FREEBIE DOWNLOAD – WEB METRICS

by | Feb 24, 2004 | In the News, Uncategorized

WebTrends NetIQ has just released their Lessons Learned in Web Analytics in 2003 report. Download the 36-page PDF here. It’s mostly a paean to WebTrends as an analytics tool. But you’ll find some useful nuggets. Canada’s Department of Foreign Affairs...

RALPH F. WILSON GOES OFFLINE

by | Feb 17, 2004 | Events, Uncategorized

Last week I attended one of small business marketing guru’s Ralph F. Wilson’s Best Practice Briefings in Washington D.C. Dr. Ralph, as he calls himself, is as wise and warm in person as he is on his mega-content site at www.wilsonweb.com. Boy, is this guy...

HOW TO HIRE A MARKETING COPYWRITER

by | Feb 15, 2004 | Uncategorized, Writing

I was intrigued by the following instructions from veteran copywriter Jim Sinkinson of Infocomgroup: “Create a one- or two-page ‘copy platform’ for one of your products. Include a solid, well-thought-out description of the audience (including the...