Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional (very occasional) $0.00 promos for your book. That's what's happening right now on my Amazon page - but only for the next 36 hours. Download The Corporate Blogging Book (Updated Edition) for $0.00.

I think you'll like the new

It was exactly 10 years ago today, Aug. 22, 2001, that I published my first article about business blogging. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. The updated digital edition (with a new preface, a new section on Twitter and much more) is now available on Amazon Kindle. In the past decade

One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a . lot . of . stuff about business blogging. But it turns out that repeating yourself is a good thing when you have a longterm blog.

Instructions: unpack your topic slowly

Basically, it works like this. Your blog should have a focus. Mine is the evolving ways in which

One of the reasons I’ll be talking about blogs and why they’re your social media hub on Feb. 2, 2011 is that it’s a great topic and one I sincerely believe in. Another reason is that Mike Stelzner, creator of the Blogging Success Summit, invited me to speak and he is persuasive. His presenters are a stellar line-up including Technorati’s CEO Richard Jalichandra; Scott Monty of Ford; ProBlogger’s Darren Rowse; Copyblogger’s Brian

eMarketer’s recently released report The Blogosphere: Colliding With Social and Mainstream Media is intriguing. There are two key points: first, the number of blog readers continues to rise appreciably, while the number of blog writers continues to grow, but very slowly. Makes perfect sense. Many of those self-expressive bloggers are, instead, putting their words down on Facebook pages and in bullet-like Tweets. And why not. I’m

Kudos to my newest guest blogger Susan Harris for her post explaining exactly why being a corporate blogger can be fun. She hits all the relevant points (how she coaxes posts out of the staff, how she finds guest authors, etc.). I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. Read on for the dirt on corporate blogging. Sorry, couldn’t resist. Susan is best known for her