Debbie Weil
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What’s the Call to Action on Your Blog?

by Debbie Weil | Apr 16, 2010 | Corporate Blogging, Uncategorized

You’ve got anecdotes, case studies, Top Ten Lists, provocative insights and more on your corporate or organizational blog. Hat’s off to you. That’s a huge achievement, particularly if you’ve been publishing a blog for a year or more. But what...

Q & A With a Googler Who Tweets and Writes Google’s Official Corporate Blog

by Debbie Weil | Apr 2, 2010 | Corporate Blogging, Uncategorized

When Emily Wood graduated from Stanford in 2005 with a degree in English, she wasn’t sure what she wanted to do. She’s now a member of Google’s Global Communications and Public Affairs team and is happily blogging and tweeting away for the Official...

What’s New in the 2010 Updated Edition of The Corporate Blogging Book?

by Debbie Weil | Mar 8, 2010 | Books, Corporate Blogging, Social Media, Uncategorized

As the publisher of a brand new e-book edition of The Corporate Blogging Book I’ve had a blast commissioning a new cover from 1106Design as well as working with e-book guru Joshua Tallent who formatted the manuscript for Kindle (and for the iPad). I’ve...

The Sad Truth About Many Corporate Blogs

by Debbie Weil | Mar 3, 2010 | Corporate Blogging, Uncategorized, Writing

For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service....

Q & A With Southwest Airline’s Departing Chief Blogger Paula Berg

by Debbie Weil | Dec 30, 2009 | Case Studies, Corporate Blogging, Uncategorized

Paula Berg, Southwest Airlines’ original Blogger Girl, is leaving her position to move to the mountains of Boulder, CO. She kindly agreed to a quick Q & A via email to update us on what she learned at Southwest. Full disclosure: I’ve met Paula F2F...

Who Is Visiting Your Corporate Blog?

by Debbie Weil | Dec 23, 2009 | Corporate Blogging, Stats & Studies, Uncategorized

We’d like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant – or at least useful – pronouncements. Maybe not. Chris Baggott of Compendium...
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