Good reportage documenting the Blog Business Summit
Ingredients of a good blog according to Scoble: “Passion and Authority”
I’m trying to pay attention and not “blog” (er, write) while the speakers are speaking. But Pete Blackshaw of Intelliseek is better at multi-tasking. Read his post on Passion & Authority… two essential ingredients of an effective blog, according to Robert Scoble. And…
read moreSo… what’s Robert Scoble (aka Scobleizer) like in person?
Microsoft’s celebrity blogger, Robert Scoble, gave the first presentation this morning at the Blog Biz Summit. Here’s the scoop… He’s young (celebrated his 40th birthday over the weekend), personable and initially comes across as slightly shy. OK, he’s cute too… And an endearing…
read moreHint… download the Blog Biz Summit slides & PDFs here
Go here and scroll down. You’ll see a description of each session and a download link for slides and PDFs for many of the speakers’ presentations.
read moreGot a blog “business” question? Ask it…
Leave your question as a Comment… and I’ll get the answer from one of today’s speakers. Go ahead… click that link below.
read moreLive from the Blog Business Summit
Wow… what a beautiful day in Seattle. Clear sunny morning with a cool view of the harbor and the ferry steaming back and forth. And for us East Coasters who escaped the dump… no snow! I’m at the Blog Business Summit and Microsoft’s chief blogger Robert Scoble…
read moreTranscript of Nightly Business Report segment on corporate blogging
I was traveling when the story on corporate blogging aired on public television’s Nightly Business Report (Jan. 14, 2005) so I haven’t seen it yet. I appeared on camera “blogging” — i.e. typing. According to a few friends who happened to catch it live, I didn’t make a complete…
read more4 disadvantages of blogging… according to Gerry McGovern
Web content expert Gerry McGovern has published a useful and authoritative e-newsletter every week (he’s never missed a deadline, he told me) since 1996. It’s a text-only email but almost always has a gem or two related to content management. New Thinking archives here. I just ran across…
read moreBlogging events in Atlanta and Seattle
I’m headed to Atlanta Thursday afternoon (Jan. 20) to give a workshop on “The ROI of Business Blogging” to the Atlanta Business Marketing Association. Location: Maggiano’s at the Perimeter. The event is open to the public. Then… Monday and Tuesday…
Blogging events in Atlanta and Seattle
I’m headed to Atlanta Thursday afternoon (Jan. 20) to give a workshop on “The ROI of Business Blogging” to the Atlanta Business Marketing Association. Location: Maggiano’s at the Perimeter. The event is open to…
“Corporate Blogging” story airs tonight on TV’s Nightly Business Report… and I’m in it!
Just got a call from Nightly Business Report’s Washington Bureau Chief Darren Gersh. They interviewed me in September, 2004 for a story on corporate blogging. And are just getting around to airing it tonight. You can catch it on your local public TV station, starting at 6:30 PM…
read more“Corporate Blogging” story airs tonight on TV’s Nightly Business Report… and I’m in it!
Just got a call from Nightly Business Report’s Washington Bureau Chief Darren Gersh. They interviewed me in September, 2004 for a story on corporate blogging. And are just getting around to airing it tonight. You can catch it on your local public TV station, starting at 6:30 PM…
read moreFeb. 17, 2005 Blogging & RSS Workshop in Washington DC
I’m running a half-day public workshop on Blogging & RSS for Business: What, Why & How. Date: Thursday February 17, 2005. Location: The Tower Club in Tysons Corner, VA. Time: 8:30 – 11:30 AM. Registrants will each get print copies of ROI of Business Blogging and Beginner’s…
read moreFeb. 17, 2005 Blogging & RSS Workshop in Washington DC
I’m running a half-day public workshop on Blogging & RSS for Business: What, Why & How. Date: Thursday February 17, 2005. Location: The Tower Club in Tysons Corner, VA. Time: 8:30 – 11:30 AM. Registrants will each get print copies of ROI of Business Blogging and Beginner’s…
read moreWhere to park that useful tidbit… in your blog!
I spoke to a great group today, Washington Women in PR, on the topic of Blogs, RSS and PR. One of the questions hit a note I’ve heard many times. “I’m a small business and overwhelmed with responsibilities. How can I add a blog to my list of yet-another-thing…
read moreBlogging your way to a book
Microsoft’s best-known blogger Robert Scoble is teaming up with PR consultant Shel Israel to write a book about… you guessed it… blogging. They’ve set up an intriguingly transparent blog to document the process of writing the book, The Red Couch. Another example: a young CEO I know,…
read moreMore CEO bloggers
Here are some new CEO or top exec blogs: Rich Marcello, HP Senior VP and GM; Andy Lark, Sun Microsystems’ VP of Global Communications; David Kistle, IABC chair; David Krane, Google’s Director of Corporate Communications; and Bob Lutz, GM’s Vice Chair. Thanks to
2005 Marketing Wisdom Report available free
MarketingSherpa just released their annual “Wisdom Report.” It’s a 46-page PDF and a free download. Good section on pages 33 – 35 on PR & blogging. B.L. Ochman writes about how blogs have an almost magical ability to get high search engine rankings (unpaid).
read moreReady, set, go! You’ve got 15 – 20 seconds
That’s according to research by email vendor EmailLabs. Average read-time (yes, this is a new metric for email marketing) is a measly 15 – 20 seconds for an e-newsletter or email promotion. Useful article in MarketingSherpa explains exactly what this means and offers specific suggestions for limiting…
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