by Debbie Weil | Feb 10, 2006 | Fortune 500 Blogs, In the News, Stuff, Uncategorized
This is the newest wrinkle in corporate blogging. It’s brilliant and it’s a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany, Canada and Italy) to blog the Torino Winter Olympic Games for them. Torino...
by Debbie Weil | Feb 6, 2006 | Marketing, New New Things, Uncategorized
Fred Wilson nails it. Because RSS still isn’t “brain dead simple.” For non-geeks it’s still too confusing to set up an RSS newsreader, to find – or aggregate – all the feeds you’re interested in, to subscribe, etc. The RSS vs....
by Debbie Weil | Feb 6, 2006 | CEO Bloggers, Stuff, Uncategorized
That’s a topic I discuss in The Corporate Blogging Book in a chapter devoted to CEO bloggers. It’s also the topic of an article in today”s Toronto Globe and Mail. It quotes Jim Estill, CEO of Synnex Canada, who started blogging soon after his company...
by Debbie Weil | Feb 2, 2006 | Events, New New Things, Podcasting, Stuff, Uncategorized
It’s no longer a question of “what” (as in “what in heck is a blog?”). The question I get most often these days is “how.” “How do we incorporate blogging into our marketing?” “What about RSS, podcasting and...
