by Debbie Weil | Feb 12, 2006 | General, New New Things, ROI, Stuff, Uncategorized
Here’s a great resource page with information about business blogging. Links to studies, best practices, Top Tens, Top Elevens, etc. Prepared by Cymfony, a market research firm that uses a proprietary content analysis engine to scour the Web. BTW, if it...
by Debbie Weil | Feb 10, 2006 | Fortune 500 Blogs, In the News, Stuff, Uncategorized
This is the newest wrinkle in corporate blogging. It’s brilliant and it’s a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany, Canada and Italy) to blog the Torino Winter Olympic Games for them. Torino...
by Debbie Weil | Feb 6, 2006 | CEO Bloggers, Stuff, Uncategorized
That’s a topic I discuss in The Corporate Blogging Book in a chapter devoted to CEO bloggers. It’s also the topic of an article in today”s Toronto Globe and Mail. It quotes Jim Estill, CEO of Synnex Canada, who started blogging soon after his company...
by Debbie Weil | Feb 2, 2006 | Events, New New Things, Podcasting, Stuff, Uncategorized
It’s no longer a question of “what” (as in “what in heck is a blog?”). The question I get most often these days is “how.” “How do we incorporate blogging into our marketing?” “What about RSS, podcasting and...
by Debbie Weil | Jan 19, 2006 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized
David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture) just emailed to say he’s working on an article about what’s holding the F500 back from...
by Debbie Weil | Jan 10, 2006 | Fortune 500 Blogs, Podcasting, Stuff, Uncategorized
Nice tidbit in Big Blue bit by the blogging bug on how IBM speechwriter Christopher Barger started blogging on his own, was discovered by his bosses, “panicked” – and then got promoted. Reporter Julie Alterio interviewed (and quoted) me for this...
