by Debbie Weil | Apr 25, 2008 | Events, Social Media, Stuff, Uncategorized
Just finished participating in Bulldog Reporter’s Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun. Tim has been...
by Debbie Weil | Mar 25, 2008 | CEO Bloggers, Social Media, Stuff, Uncategorized
Just noticed that soon-to-be-authors Charlene Li and Josh Bernoff have a snazzy new look on their shared blog: Groundswell. I’m wondering if “shared” blogs might not be what’s coming in 2009 as more of the bloggerati blog less and
by Debbie Weil | Mar 14, 2008 | Case Studies, Social Media, Stuff, Uncategorized
I prepared this case study on Southwest Airlines corporate blog for a lecture I’m giving tomorrow to a group of MBA students at Fairleigh Dickinson University. This group has a special interest in Corporate & Organizational Communications. What other...
by Debbie Weil | Mar 13, 2008 | ROI, Social Media, Stuff, Uncategorized
I found myself using the phrase Return on Influence last week in talking to a reporter about the value of corporate blogging. I didn’t invent it. Heck, there’s nothing new under the sun these days. See Useful Links below. And thanks to Valeria Maltoni for...
by Debbie Weil | Mar 13, 2008 | Fortune 500 Blogs, Social Media, Stuff, Uncategorized
Shel, great work on getting this Q & A with Michael Dell. Shel prefaces the interview by asking, smartly: “Are Dell’s increasing stockpile of blogs just the work of middle management or are the people steering the company committed to social media as...
by Debbie Weil | Mar 8, 2008 | In the News, Stuff, Uncategorized
I hope the Blogging Grammar & Style Police are not out sniffing around today. They might quibble over this change. After using a lowercase style for my blog titles for the past three and a half years (with an initial cap on the first word), I’ve decided to...
