by Debbie Weil | Apr 26, 2007 | Stuff, Uncategorized
Congrats to Mario Sundar on the launch of a new corporate blog for LinkedIn. Mario has been publishing his own blog, Marketing Nirvana, for about a year (can’t find the archives so I’m not sure when he started it). It’s one of my favorite resources...
by Debbie Weil | Apr 23, 2007 | Events, Global, ROI, Social Media, Stuff, Uncategorized
Technorati chairman Peter Hirshberg gave a fab opening keynote at last week’s conference on corporate communication and technology held by The Conference Board in New York. Apologies for taking so long to get this post up. I’ve been going non-stop. I was...
by Debbie Weil | Apr 12, 2007 | Case Studies, Stuff, Uncategorized
Take a look at Kryptonite’s newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it’s written by the company’s renowned PR chief, Donna Tocci. Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as...
by Debbie Weil | Apr 5, 2007 | Events, Stuff, Uncategorized, Writing
You can pre-order the audio/print bundle from today’s session on how to create a content strategy for a corporate or organizational blog. It includes: – MP3 audio recording of the session- Enhanced PDF transcript- Content Strategy Workbook (19-page PDF;...
by Debbie Weil | Apr 3, 2007 | Case Studies, Stuff, Uncategorized
Forget those demo CDs. Wanna submit your album for review by Sony BMG Music Entertainment UK’s Columbia or RCA record labels? Set up a blog on Sony’s new Vox blogging platform and attach your music and video files. As I predicted in The Corporate Blogging...
by Debbie Weil | Mar 21, 2007 | Events, Fortune 500 Blogs, Stuff, Uncategorized
Melcrum’s Social Media Forum started off with a bang here in London with an excellent presentation on social media by IBM’s Philippe Borremans (my co-conspsirator in the China Blogging Tour). Why is IBM using blogs, wikis and RSS, he asked? Because the...
