Dare Businesses Tread

Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she's buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There?...

Map of the blogosphere

In case you're wondering… click here to see a graphical depiction of the blogosphere. In other words, a map of the A-list bloggers. And specifically, those whose blogging has an impact on mainstream media. The four points of the compass on this map are:...

It’s Back… Buzz, That Is

Last week, the energy and excitement of attendees at ClickZ's June 2003 Weblog Business Strategies Conference, the first mainstream blogging conference, was palpable. This week the buzz is from the West Coast where @d:tech is playing to a sell-out crowd in San...

How Often To Blog?

Hmm… good question. Just as there are best practices for how often to send an e-newsletter (monthly is a good bet), so is there an etiquette for how often to blog. I've been reading up on this as well as scouting around to look at the date stamps on some...

More on B-Blogs

My friend and colleague Rebecca Lieb has got it spot on in her ClickZ column today. Rebecca is executive editor of internet.com's Interactive Marketing channel (which includes ClickZ) so she's not a distinterested party to the concept of B (for business)...

Why Businesses Should Blog

Good interview by Eamonn Fitzgerald with German e-business consultant and blogger Martin Roell that explains it clearly. It's in English. I met Martin at the ClickZ blogging conference. He's very young and very smart. Note the little country flags in the upper...