by Debbie Weil | Oct 12, 2007 | CEO Bloggers, Q&As, Uncategorized
I always point to Jonathan Schwartz, the pony-tailed 41-year-old CEO of Sun Microsystems, as the best example of a high-profile CEO blogger, or any CEO or senior executive blogger for that matter. Why? He writes so well. He’s cogent, yet conversational....
by Debbie Weil | Oct 9, 2007 | CEO Bloggers, Q&As, Uncategorized
If I had to pick a CEO (chairman, Top Dog, whatever) whose personality is a perfect fit with blogging, I’d choose Ted Leonsis. Former vice chairman of AOL (now chairman of Revolution Money), Ted, 51, started blogging in January 2006. He’s been consistently...
by Debbie Weil | Oct 1, 2007 | CEO Bloggers, Q&As, Uncategorized
Full disclosure: Edelman PR is sponsoring the China Blogging Tour, my upcoming trip to Beijing and Shanghai to mark the publication in Mandarin Chinese of my book, The Corporate Blogging Book. Taking a page from Guy Kawasaki’s Top 10 approach, here’s a ten...
by Debbie Weil | Sep 14, 2007 | CEO Bloggers, Uncategorized
Eileen Yu of ZDNet Asia interviewed Sun Microsystems CEO Jonathan Schwartz at the company’s Menlo Park, CA campus recently. Here’s a snippet of the Q & A. Schwartz puts his finger on what may be the hardest thing about a corporate blog – finding...
by Debbie Weil | Sep 7, 2007 | CEO Bloggers, Uncategorized
UPDATE: I failed to make the distinction below as to *who* would benefit more from Jobs’ non-interactive, non-apology apology letter. Apple, of course. Not users or consumers. Total control of the user experience (links to David Carr’s Media Equation...
by Debbie Weil | Aug 7, 2007 | CEO Bloggers, Uncategorized
This is a great story. The blogger behind The Secret Diary of Steve Jobs, the hugely popular fake CEO blog by Apple’s chief, has been outed. And he’s none other than a well-established MSM journalist, Dan Lyons, a senior editor for Forbes.com. Dan authored...
