A CEO blogging guide

Steven Streight has written a blogging guide for CEOs. It’s got some good stuff in it. A few of his key points: – CEOs like to control things (they can control everything about their blog) – CEOs like to delegate (they can find smart employees or...

CEO bloggers still scarce in the UK

That’s according to Fiona Walsh, business editor of The Guardian Unlimited, in a nice write-up of The Corporate Blogging Book in today’s Guardian: Why CEOs should learn to love the blog. She mentions two Brit exec bloggers: Carphone Warehouse CEO Charles...

Why Ted Leonsis blogs

To get found on Google, of course! That’s according to an article in today’s Washington Post. Used to be he didn’t like the hodge podge of results he saw when he googled his name. He wanted to control what came up first in a search on “Ted...