by Debbie Weil | Apr 16, 2010 | Corporate Blogging, Uncategorized
You’ve got anecdotes, case studies, Top Ten Lists, provocative insights and more on your corporate or organizational blog. Hat’s off to you. That’s a huge achievement, particularly if you’ve been publishing a blog for a year or more. But what...
by Debbie Weil | Apr 2, 2010 | Corporate Blogging, Uncategorized
When Emily Wood graduated from Stanford in 2005 with a degree in English, she wasn’t sure what she wanted to do. She’s now a member of Google’s Global Communications and Public Affairs team and is happily blogging and tweeting away for the Official...
by Debbie Weil | Mar 8, 2010 | Books, Corporate Blogging, Social Media, Uncategorized
As the publisher of a brand new e-book edition of The Corporate Blogging Book I’ve had a blast commissioning a new cover from 1106Design as well as working with e-book guru Joshua Tallent who formatted the manuscript for Kindle (and for the iPad). I’ve...
by Debbie Weil | Mar 3, 2010 | Corporate Blogging, Uncategorized, Writing
For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service....
by Debbie Weil | Dec 30, 2009 | Case Studies, Corporate Blogging, Uncategorized
Paula Berg, Southwest Airlines’ original Blogger Girl, is leaving her position to move to the mountains of Boulder, CO. She kindly agreed to a quick Q & A via email to update us on what she learned at Southwest. Full disclosure: I’ve met Paula F2F...
by Debbie Weil | Dec 23, 2009 | Corporate Blogging, Stats & Studies, Uncategorized
We’d like to think that once a corporate or organizational blog gets traction we have a legion of loyal readers who come back again and again for more of our brilliant – or at least useful – pronouncements. Maybe not. Chris Baggott of Compendium...
