by Debbie Weil | Aug 25, 2008 | CEO Bloggers, Corporate Blogging, In the News, Uncategorized
In an article on the front page of today’s Washington Post Business section, reporter Sarah Halzack notes, several years belatedly, that Marketing Moves to the Blogosphere. She rounds up a few of the local suspects to comment on their corporate blogs, including...
by Debbie Weil | Aug 14, 2008 | CEO Bloggers, Corporate Blogging, Uncategorized
I missed this when it aired several weeks ago. Nothing new but fun to see it on network TV. Marriott tells the reporter that Bill Marriott’s CEO blog is responsible for $4 million in bookings on the main site. That’s not a huge amount given...
by Debbie Weil | Feb 7, 2007 | Corporate Blogging, ROI, Uncategorized
Forrester’s Charlene Li and several colleagues have published a new best practices study on The ROI of Blogging. It’s fascinating reading for those of us who’ve been wrestling with the question of how you can quantify the impact of a corporate blog....
by Debbie Weil | Apr 1, 2006 | CEO Bloggers, Corporate Blogging, The Corporate Blogging Book, Uncategorized
I was at a great yoga class this morning. Two hours, really hot and sweaty, must have loosened up every major muscle group. Hey, feelin’ good! So I turn my cell back on afterwards and there’s a message from BILL GATES!! He received the latest issue of my...
by Debbie Weil | Sep 16, 2004 | Corporate Blogging, In the News, Uncategorized
A cameraman & a producer came to my office today to film me “blogging” for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to...
