by Debbie Weil | Jul 12, 2005 | In the News, Marketing, New New Things, Uncategorized
The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they’re calling a new set of standards to measure the impact – and ROI – of word-of-mouth marketing. Download WOMMA’s 12-page PDF here. It explains measurement terms...
by Debbie Weil | Jul 1, 2005 | Case Studies, In the News, Uncategorized, Writing
A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to “all the hype.” Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search...
by Debbie Weil | Jun 30, 2005 | In the News, Uncategorized
Hmmm, how to celebrate. Well, I’m going to take a break… Hope you’ll indulge me. debbie’s blog is on hiatus while I write a book about corporate blogging for Penguin. Please take a minute to click on over to my book blog and also my blog about...
by Debbie Weil | Jun 30, 2005 | In the News, Stuff, Uncategorized, Writing
This is hilarious… well, funny. It’s a master list of Top 10 wise comments you can “paste in” to your blog to sound like you’re plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing…...
by Debbie Weil | Jun 28, 2005 | Events, In the News, ROI, Stuff, Uncategorized
Had a blast this week moderating IABC’s blog panel here in D.C. It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the...
by Debbie Weil | Jun 28, 2005 | In the News, Uncategorized
Here’s my write up of the presentation at yesterday’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.
