HAPPY NEW YEAR

Yup, I’ve been out of the loop and (happily) unplugged over the holidays. Here’s the most recent issue of WordBiz Report if you’re looking for some useful freebies. You can download a “Year-End Email Marketing Review” as a PDF. Happy New...

COOL OR CREEPY?

I’ve been touting the advantages of adding audio clips to your site or emails to humanize them. But how do you know where to draw the line between effective and over the top? Judy Gombita sent me the following link: CLICK HERE to hear a holiday audio message...

IS SPAM CANNED?

The CAN SPAM Act of 2003 was passed by Congress yesterday. It awaits a signature from President Bush. Is it strong enough? Probably not. Good overview in today’s CNET story about the new anti-spam bill.

MY LEAST FAVORITE TOPIC

Yeah, you guessed it. It’s spam. I know I shouldn’t be putting my head in the sand, but I find myself unwilling or unable to follow every twist and turn of the anti-spam bill which has (finally) been passed by Congress. Will it be the antidote to your...

WORDBIZ IN SAN FRANCISCO

I had the pleasure of meeting today for a leisurely coffee in downtown San Francisco with five WordBiz subscribers. Here’s who showed up to chat knowledgeably about blogs, e-newsletters, online advertising and the challenges we all face right now in our...

NICE WORK, NICK

My friend and colleague Nick Usborne has the gift for a “turn of phrase.” He used the words white color spam in his blog a few days ago. Next thing he knows, Seth Godin mentioned it in his blog. Then came a call from The New York Times. And this article,...