by Debbie Weil | Sep 13, 2006 | New New Things, Uncategorized
Order 5 copies of The Corporate Blogging Book on 800-CEO-Read and you can grill me with nitty-gritty questions about corporate and CEO blogging in a *private* teleconference. Date: Wednesday Sept. 20, 2006 Time: 12 noon to 2 PM Eastern Ticket to entry: buy 5 copies of...
by Debbie Weil | Sep 12, 2006 | Fortune 500 Blogs, Stuff, Uncategorized
Quite a bit has been written about McDonald’s Open for Discussion blog (it’s on the topic of corporate social responsibility) and the blog’s non-response to readers’ negative comments about miniature Hummers as Happy Meals giveaways. Before I...
by Debbie Weil | Sep 12, 2006 | CEO Bloggers, The Corporate Blogging Book, Uncategorized, Writing
The three biggest challenges for CEO bloggers are discipline, passion (about your expertise) and writing ability. You’ve got to have the discipline to blog and keep at it over a long period of time (months, years). You’ve got to be passionate about...
by Debbie Weil | Sep 12, 2006 | The Corporate Blogging Book, Uncategorized
Update: Did you miss the teleconference? Download the edited PDF transcript. It was a great session. Date/Time: Wednesday Sept. 20, 2006: 12 noon to 2 PM Eastern Ticket to entry: purchase 5 copies of The Corporate Blogging Book on 800-CEO-Read. My new book was...
by Debbie Weil | Sep 10, 2006 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized
Was just checking out Wells Fargo’s new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it’s the “lowdown” on all things related to student loans and financing...
by Debbie Weil | Sep 9, 2006 | The Corporate Blogging Book, Uncategorized
This is the UK version of the book (yes it has a different cover), published by Piatkus. Now being dispatched (as they say) from Amazon UK! If you’re in the US, you can find my new book in your nearest Borders or Barnes & Noble. Look in the business books...