by Debbie Weil | Jul 12, 2005 | In the News, Marketing, New New Things, Uncategorized
The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they’re calling a new set of standards to measure the impact – and ROI – of word-of-mouth marketing. Download WOMMA’s 12-page PDF here. It explains measurement terms...
by Debbie Weil | Jul 8, 2005 | CEO Bloggers, Uncategorized, Writing
“Nothing I do gets sanitized. Every once in a while I venture into an area that’s a bit controversial and I’ll take the beating that goes along with it.” – Bob ParsonsI interviewed Go Daddy CEO blogger Bob Parsons yesterday for the book....
by Debbie Weil | Jul 8, 2005 | Stuff, Uncategorized, Writing
Was interviewed yesterday by Carole Matthews, senior editor of Inc.com. She’s writing an article about “top blogging tips” (I’ll post the URL when it’s published) and asked me a bunch of questions. It was more than an interview really. We...
by Debbie Weil | Jul 6, 2005 | CEO Bloggers, Stuff, Uncategorized, Writing
It’s treacherous territory but I’m reconsidering my earlier posts here and here. I initially said Go Daddy CEO Bob Parsons made a huge goof in posting an essay about interrogation techniques at Guantanamo Bay to his blog. Yes, it was offensive to many....
by Debbie Weil | Jul 6, 2005 | Stuff, Uncategorized
More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of “corporate” blogs:personal, employee blogs official corporate blogs internal blogs on a corporate intranetAnd a 4th category: reading (and commenting on) other...
by Debbie Weil | Jul 5, 2005 | The Corporate Blogging Book, Uncategorized
You gotta have a book blog to create buzz around your book. I knew that when I set up this blog. But it’s confirmed in yesterday’s New York Times in an article, Dear Blog: Today I Worked on My Book. The article quotes three nonfiction authors on their...
