by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing
From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...
by Debbie Weil | Jun 8, 2005 | Uncategorized, Writing
I’m one of those people who can’t remember the words to a song. It’s awful… lots of tunes floating around in my head but I don’t know what they are. I was reminded this week of how powerful good lyrics are. “Dance like...
by Debbie Weil | Jun 7, 2005 | The Corporate Blogging Book, Uncategorized
You knew I’d ask… so tell me. Click Comments below and let ‘er rip. Do you like the draft sub title: “How Smart Companies Are Talking to Their Customers and Employees”? Other suggestions??
by Debbie Weil | Jun 7, 2005 | Case Studies, Uncategorized
I’m looking for off-the-beaten-track anecdotes about effective – or ineffective (i.e. big blooper) – corporate blogs. Got one? Submit it below. Be sure to tell me why you think it’s significant and should be included in the book. Here are a...
by Debbie Weil | Jun 6, 2005 | The Corporate Blogging Book, Uncategorized
Seems like it took forever to close the deal with Penguin Portfolio to write a book about corporate blogging. Although my wonderful agent, Elizabeth Wales, tells me that two months from start to finish is fast. So… sigh of relief. Now comes the hard part:...
by Debbie Weil | Jun 5, 2005 | Case Studies, Fortune 500 Blogs, Uncategorized
Big pharma GlaxoSmithKline is blogging in French. More later on the content of the blog after I get a chance to read it more closely. GSK’s Director of public affairs is coordinating the blog with the chairman. Thanks to Fredrik Wackå and Steve Rubel for the...
