by Debbie Weil | May 20, 2005 | Case Studies, In the News, Uncategorized
First it was Kryptonite’s U-shaped bike locks (you can pick them with a bic pen). Now it’s Kensington’s laptop locking gizmo (you just need scissors, duct tape and a toilet paper). The buzz is all over the blogosphere (thanks to Six Apart’s EVP...
by Debbie Weil | May 20, 2005 | Free Downloads, Uncategorized, Writing
Run don’t walk to Nick Usborne’s Excess Voice site to grab your free copy of his new e-book, Writing for the Web: 7 Challenges Every Writer and Copywriter Faces. It’s 35 pages and nicely illustrated with screenshots. And of course written in...
by Debbie Weil | May 16, 2005 | Stuff, Uncategorized
Spelled out here in an article by Neville Hobson in today’s Web Pro News. Which points to IBMer James Snell’s blog where he has posted the IBM guidelines. He notes that IBM today posted on its intranet an exhortation to its 320,000+ employees to consider...
by Debbie Weil | May 16, 2005 | New New Things, Stuff, Uncategorized
For those who have yet to hop on to the RSS (Really Simple Syndication) bandwagon, the effort can seem more like a confusing leap than a few easy mouse clicks. Easy-to-grasp definition of RSSHere is an easy-to-grasp definition of RSS, courtesy of Anil Dash, a VP of...
by Debbie Weil | May 11, 2005 | CEO Bloggers, Stuff, Uncategorized
Hugh nails it… and with a cool cartoon to boot. (© Hugh Macleod). He divides your marketing into two parts, using an inner and outer circle. 1. The “internal conversation” your company is having with itself (circle A). 2. The “external...
by Debbie Weil | May 10, 2005 | CEO Bloggers, New New Things, Uncategorized, Writing
Front-page article in today’s USA Today (I’m quoted!) says CEOs refuse to get tangled up in messy blogs. Steve Rubel makes two points about the story: 1. It can be more effective to have a lower-level employee blog “from the gut” of a company...
