Branding in Paris with William Arruda

Had the pleasure of meeting branding guru William Arruda in Paris. (Here we are about an hour after I stepped off the plane.) Arruda is American but runs his consulting and speaking business from le Paris (the lucky dog). He’s a former top marketing exec for...

Branding in Paris with William Arruda

Had the pleasure of meeting branding guru William Arruda in Paris. (Here we are about an hour after I stepped off the plane.) Arruda is American but runs his consulting and speaking business from le Paris (the lucky dog). He’s a former top marketing exec for...