Seth Godin on CEO Blogs

Seth Godin has this to say about CEO blogs:”Beware… It’s apparently the newest thing. I just got off the phone with one CEO who’s itching to start, and read an email from another who just did.Here’s the problem. Blogs work when they are...

The real “Step 1:” blog your passion

I erred when I said that finding your voice was Step 1 to writing a thought leadership blog. It’s not. Step 1 is to find your passion… and then blog, er, write about it. I say that from personal experience. And also from studying dozens of other effective...