by Debbie Weil | Sep 2, 2004 | Uncategorized, Writing
Great article by Nick Usborne on why long copy sales letters work on the Web. He articulately explains the difference between two types of “long copy” Web pages. Approach #1: Selling with hype and extravagant claims related to instant riches, happiness and...
by Debbie Weil | May 24, 2004 | Uncategorized, Writing
That’s Bill Myers’ Tip of the Week. He writes, “… if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy.” And yet… tests show...
by Debbie Weil | May 6, 2004 | Uncategorized, Writing
Sat in on Bob Bly’s excellent presentation on “Best-kept Copywriting Secrets” at yesterday’s Direct Marketing Association of Washington (DMAW) annual conference here in D.C. His key takeaway? Before developing a sales letter, direct mail piece,...
by Debbie Weil | Mar 16, 2004 | Uncategorized, Writing
Find out here. Just upload a Word document or enter a URL and find out if an 8th or 9th grader could make sense of your prose. Too complex, and your words won’t be effective.
by Debbie Weil | Mar 12, 2004 | Uncategorized, Writing
Nick Usborne is one of the sharpest guys around when it comes to online copywriting. Fun to see him again in person today at an all-day workshop here in Washington DC on this topic (produced by uie.com). And gratifying also to see that nearly 60 people are willing to...
by Debbie Weil | Feb 15, 2004 | Uncategorized, Writing
I was intrigued by the following instructions from veteran copywriter Jim Sinkinson of Infocomgroup: “Create a one- or two-page ‘copy platform’ for one of your products. Include a solid, well-thought-out description of the audience (including the...
